AI CREATIVE STUDIO • FASHION, BEAUTY, WELLNESS AND LIFESTYLE

Campaign imagery, directed — not generated.

PHASE builds AI-driven campaigns and assets for brands and creative teams. We also teach the method behind them.

FOR BRANDS & CREATIVE DIRECTORS

Hire the studio.

Bring PHASE in to concept, direct and produce AI campaign imagery — as your studio, or as an extension of your creative team.

  • Campaign concept & creative direction

  • AI campaign imagery production

  • Brand visual DNA for consistent campaigns

FOR DIY CREATIVE DIRECTORS

Learn the method.

The PHASE Method is the framework behind every studio project we work on. Learn the method so you can direct your own AI campaigns with the same discipline.

  • The PHASE Method guide

  • Figma Prompt Creator Tool

  • Founding 100 pricing now open

Selected work

Woman in yellow tank top with white headphones around her neck, sitting by a window, packing a tote bag with drinks and snacks on the table.
A woman with curly hair in lingerie sitting outside on a balcony with wooden flooring, surrounded by potted plants and flowers, near a window.

ONE METHOD, TWO WAYS IN

The same framework runs the studio and the guide.

Hire PHASE and the method runs behind the scenes. Buy the guide and you run it yourself.

P

POSITION

H

HIERARCHY

A

AESTHETIC RULES

S

STYLE MEMORY

E

EXECUTION

A woman with long wavy brown hair and green eyes, wearing a black blazer, pearl necklace and rings, looking directly at the camera, with her chin resting on her hand, in natural light.

FOUNDER & CREATIVE DIRECTOR

Megan Bookhammer

Megan founded PHASE to bring the structure of an editorial shoot to AI image-making — working across fashion, beauty, fragrance, and wellness.

Have a campaign in mind?